The Game with Alex Hormozi Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70
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Aug 11, 2018 
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Outcome Trumps Style And Location
- Humans react the same to outcomes regardless of gym style or location.
- Therefore any fitness modality can work if it delivers the desired result.
Charge Market-Proven Prices
- Price group-training between $150 and $225 per month to be profitable.
- Charge about $200/month as the typical sustainable rate for large-group facilities.
Cold Emails Led To A Breakthrough Gym
- Alex emailed 40 gym owners and only one responded, which led him to a Chino, CA gym.
- He tested Facebook marketing there and found demand that scaled their challenge offers.