Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70
The Game with Alex Hormozi
00:00
The Importance of Price Points in Fitness
Jason Mosinich: Whatever fitness style you have is the plane flight. That's why in the sale, you shouldn't talk about it because all of that is cost. And so when you have a promotion that's already tested and you have a price point that on the front end is what the market will bear, which FYI is about $600 for a first time visit off of cold traffic,. $600 is right about the breaking point.
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