The Game with Alex Hormozi

"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Pricing: Industry leaders charge $172, average gym charges $132.(2:16) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.(2:33) - Commissions: Industry leaders have double commissions, motivating trainers.(4:06) - Marketplace: Industry leaders are in populated areas with competition.(7:42) - Space Utilization: Industry leaders use half the space per customer.(9:04) - Payroll: Industry leaders' payroll is half of laggards.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the importance of owning your circumstances and identifying the skills you lack that may cause your business to not be successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Winners control their fate, not victims.(3:15) - Own your outcomes and circumstances.(4:17) - Identify deficits as skills to develop.(5:43) - Invest in yourself and coaching.(7:42) - Successful owners teach others for scalable success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Temptation to check in with customers is a time-sucking habit.(2:49) - Talking to customers without structure leads to cycles.(3:31) - Strategies against self-sabotaging communication habits.(7:00) - Avoid distractions, focus on important business tasks.(8:25) - Owner should not handle issues delegated to team members.(11:10) - Communicate clearly, avoid abusing access.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Two factors: referrals and signups determine growth potential.(2:59) - Using the equation to predict gym capacity and future growth.(3:58) - 1st growth strategy: signing up more people through a launch program.(5:30) - 2nd growth strategy: reducing attrition through improved customer service.(7:08) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.(11:09) - Combining referrals, signups, and attrition for optimal gym growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) Embrace "boring" for financial success.(5:31) Innovate to become better, not bigger.(8:39) Improve current business before expanding.(11:20) Attention to detail fosters customer satisfaction.(14:03) Long-term success requires focus and dedication.(15:45) Aim for longevity, not just growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Limit classes, set prices, open sessions when full.(5:19) - Focus on customer experience, not just marketing and sales.(11:38) - Hire detail-oriented operator to manage growth infrastructure.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the rainmaking skill and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and revenue sharing companies and the value of learning how to scale a business from someone who has successfully done it themselves.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Become a rainmaker for success.(3:32) - Acquire skills without depending on agencies.(5:32) - Obtaining skills leads to additional skillsets.(8:01) - Companies lack skills beyond lead generation.(9:53) - Learn from someone with direct experience.(10:10) - Choose agency dependency or self-sufficiency.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Attention, eyeballs, and relative cost for marketing success.(3:35) - Maximize current success, avoid new distractions.(5:43) - Invest in what's profitable, avoid passive income.(9:43) - Diversification as a hedge, focus on familiar.(11:35) - Invest in what works, avoid distractions.(13:53) - Break spending beliefs, increase profits with the right approach.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Revolving door churn: most businesses fail.(2:42) - Create new content regularly for recurring customers.(6:24) - Regular communication builds affinity and trust.(11:05) - Ask customers about obstacles, provide solutions.(14:11) - Don't pitch; focus on serving and retaining.(17:07) - Delegate to passionate individuals to save time, maximize impact.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your business." Today, Alex (@AlexHormozi) discusses the importance of removing distractions to focus and be more productive as an entrepreneur. He also talks about his definition of help and how to identify and handle people who are not helping you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Help = attention, know who helps/hurts(6:33) - Small changes aggregate attention, tackle big tasks(7:35) - Do less, focus on one thing, be efficient(10:11) - Acquire skills, lack of attention hinders growth(12:35) - Optimize schedule, prioritize, delegate non-essentials(14:35) - Embrace self-sufficiency, avoid dependence, promote growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition