"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:56) - Pricing: Industry leaders charge $172, average gym charges $132.
(2:16) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.
(2:33) - Commissions: Industry leaders have double commissions, motivating trainers.
(4:06) - Marketplace: Industry leaders are in populated areas with competition.
(7:42) - Space Utilization: Industry leaders use half the space per customer.
(9:04) - Payroll: Industry leaders' payroll is half of laggards.
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The Game with Alex Hormozi