The Game with Alex Hormozi

The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77

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Sep 7, 2018
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INSIGHT

The New Recurring Revenue Model

  • Treat recurring revenue like a launch model, constantly providing value and new content.
  • This approach combats churn and fosters customer loyalty.
ANECDOTE

Legacy's Low Churn

  • Alex Hormozi's high-end program, Legacy, boasts less than 1% churn despite not running ads.
  • This success is attributed to treating the recurring revenue model like a launch, consistently offering new content.
INSIGHT

Netflix's Content Strategy

  • Netflix's success stems from continuously creating new content, despite having a vast library.
  • This keeps customers engaged and justifies recurring subscriptions.
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