

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

Dec 31, 2018 • 14min
❌❌Why I Stopped Training My Clients Like I Trained Myself... ...and Why “Crappy Training” For You May Be Just What They Need | Ep 95
"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of understanding individual needs and goals when it comes to fitness training, as well as the trade-offs of certain types of training in regard to long-term health. He also touches on the challenges of running a profitable gym and the need to optimize training for clients' maximum benefit.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Personal preference doesn't equal what's best for everyone's fitness.(4:51) - Personal experience with injuries led to a realization about sacrifices.(8:57) - Obsessive pursuit of growth and progress had negative physical outcomes.(10:47) - Informed decisions now may differ later, focus on lifelong training for profit.(13:03) - Minimize risk and prioritize business success when training clients differently.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Dec 29, 2018 • 17min
🤯🤬🤬Ingrained Intolerance Part II = How To Manipulate Your Environment To Suit You | Ep 94
"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses using positive labeling to manipulate others into creating the environment you want. He also talks about the negative effects of labeling oneself with a disorder and encourages listeners to view their supposed weaknesses as strengths.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Difference between manipulation and help is intention.(2:50) - Labeling: Give positive attributes, influence behavior, reinforce positive labels.(6:30) - Create value discrepancy early to sell high-priced items successfully.(9:43) - Addiction covers up underlying issues, focus on root causes.(12:13) - Labeling can be empowering or crippling, depending on how it's embraced.(15:01) - Be aware of labeling used against you and use it positively.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Dec 18, 2018 • 10min
How To Make Buckets of Money By Beating Back Comfort | Ep 93
"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormozi) discusses strategies for staying motivated and growing your business, including understanding and fulfilling your client's needs, bridging the gap between clients and gym owners, and falling in love with your customers to create solutions and being excellent with your field.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Strategies for staying motivated and growing your business(1:52) - Need to connect with your customers for success(7:15) - Benefits of falling in love with your customers(8:36) - Creating content that connects with customersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

15 snips
Dec 13, 2018 • 20min
Success = Ingrained Intolerance ...and why i dont go home for the holidays | Ep 92
"The reason that a lot of people aren't successful is because of their beliefs." Today, Alex (@AlexHormozi) explores the challenges entrepreneurs face when trying to grow and change, including dealing with family perceptions and beliefs that may hold them back. He emphasizes the importance of being intolerant of certain behaviors and beliefs to achieve success and take control of one's life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:31) - Managing family relationships during personal growth.(6:09) - Power of beliefs: conversation with a high-level entrepreneur.(7:48) - Beliefs and necessity in achieving business growth.(13:35) - Power of belief in achieving success.(14:48) - Gaining wisdom through discernment: Seeing what others don't.(16:52) - Emotional challenges of making business decisions.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

6 snips
Dec 10, 2018 • 9min
We need to be reminded more than we need to be taught 📚 have the life you REALLY want ...listening to voices that tell you what you really should do ...we dont need sexy. we need consistent | Ep 91
"The reason that a lot of people aren't successful is because of the beliefs that they have." Today, Alex(@Alexhormozi) discusses the power of reminders and the importance of being consistent in business and relationships. He emphasizes the idea that people often already know what they need to do, but they just need to be reminded and take action.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:32) - The power of knowing what you need to do(2:26) - Listening to your inner voice(6:11) - Reminding ourselves to do what we already know(7:43) - The timeless principles of business successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

4 snips
Dec 8, 2018 • 10min
☠️THE THREE HORSEMEN OF THE SALES APOCALYPSE...and the THEORY behind each one. Once you understand this, you never need to "memorize" overcomes ever again | Ep 90
“You know, you're going to do it sooner or later. Might as well do it now." Today, Alex (@AlexHormozi) talks about the "Three Horsemen of the Sales Apocalypse," which are the three main obstacles entrepreneurs need to overcome in order to succeed in sales: price, delay, and decision-maker. He offers strategies and techniques for overcoming these obstacles and emphasizes the importance of understanding the theory behind each one to find success in sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Understanding three main obstacles in sales(2:39) - Establishing value and overcoming price objections(4:06) - Overcoming decision-making delays with closing techniques(7:41) - Summary: Overcoming decision-maker closes(9:14) - Common sales obstacles: time, fear, and fitnessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

7 snips
Dec 3, 2018 • 11min
HOW OUR BEST GYM OWNERS NEVER LOSE 🏆🏆 The biggest transformation I see with our most successful gym owners...and Gym Launch's 3rd core tenet: BE YOUR OWN BOSS--OWN IT | Ep 89
"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses the importance of owning one's circumstances and having an internal locus of control in order to achieve success in business. He emphasizes the value of identifying and acquiring the necessary skill sets to overcome deficits and move quickly through transitions as an entrepreneur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) Own circumstances and outcomes for success.(4:30) Identify gaps, solve for long-term wins.(6:40) Invest in coaching to acquire quantifiable skills.(8:03) Transform business with skill development, own outcomes.(8:57) Identify lacking skills, focus on acquisition.(9:28) Teach mastered skills for added value.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

6 snips
Nov 28, 2018 • 13min
HOW TO TAKE THE MONEY THAT IS RIGHT IN FRONT OF YOU (AND HOW TO BE GREEDY FOR YOURSELF) 💰💥 | Ep 88
"And so the question is, can you give yourself no other choice but to make more money?" Today, (@AlexHormozi) talks about how having a need that's greater than oneself can drive a person to make more money. He provides two ways to trick oneself into making more money: actively choose to make more money and focus on serving customers at a higher level.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Need for money drives financial success.(4:10) - Reflecting on urgent financial need.(5:32) - Questioning choice of making less money.(7:32) - Money flows to those who pay attention.(9:14) - Purpose-driven service attracts more money.(10:24) - Deep customer empathy delivers exceptional value.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

5 snips
Nov 26, 2018 • 13min
Why better leads to bigger and why I tell people to close locations... ..and how to grow VERTICALLY not HORIZONTALLY | Ep 87
"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of making one gym location successful rather than opening multiple locations to satisfy ego. He explains how holding off on opening a second location until the first location has consistently made $20,000 a month net for six months and has grown during that time can lead to better profits and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Owners lose focus and dilute efforts with expansion.(3:25) - Simplifying and focus leads to better results.(5:29) - Vertical growth can be more profitable than horizontal.(6:54) - Prioritize making your gym better over expansion.(9:09) - Shift to a profit-driven mindset for success.(10:11) - Prioritize profit and success over influencer status.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

18 snips
Nov 22, 2018 • 13min
Why Being A High Growth Entrepreneur Can Be Lonely 😢 | Ep 86
"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness that often comes with being an entrepreneur, particularly in the fitness industry. He explains how entrepreneurs are constantly growing and evolving, while most people remain stagnant, leading to a disconnect in relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:51) - People resist change, causing loneliness for entrepreneurs.(3:46) - Most stay in comfort zones, avoid growth.(5:32) - High-growth entrepreneurs constantly evolve, unlike most.(7:13) - Loneliness ≠ being lonely, create an environment for help.(9:32) - It's okay to grow at a different pace.(11:00) - Don't force friendships, seek growth and new connections.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition


