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The Game w/ Alex Hormozi

Latest episodes

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Nov 13, 2020 • 13min

Scaling Outbound | Ep 250

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:44) - Alex explains scaling and shows calculations based on company data(4:24) - After calculating, how can you scale your numbers?(6:35) - In outbound, people are warmer than cold traffic(7:59) - Scaling outbound: multiply activity and people(9:58) - Alex shares math of getting VA in company & ROIFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 10, 2020 • 6min

The Rule of 100 | Ep 249

Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Do a hundred of something daily to improve skills.(3:29) - Increase volume to generate skill and outcome growth.(5:29) - Selling expands when you're not the constraint anymore.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Nov 6, 2020 • 11min

Money Marketing Ratios | Ep 248

Alex Hormozi discusses the three key numbers to consider when investing in or partnering with high-level businesses: cost of acquisition, lifetime value, and 30-day cash. He emphasizes the importance of the LTV to CAC ratio and the 30-day cash to C ratio in determining business viability. Strategies for improving the 30-day cash to CAC ratio are also discussed.
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Nov 3, 2020 • 14min

Gross Vs. Net Margin | Ep 247

Alex Hormozi discusses the difference between gross and net margin in business, emphasizing the importance of higher gross margins for increased profits. He provides examples of how to increase gross margins by reducing costs or raising prices. The podcast also explores the significance of net margins in influencing earnings and suggests ways to increase them by cutting expenses or increasing prices.
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Oct 30, 2020 • 9min

How to get Cheaper Leads | Ep 246

The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:51) - 3 pieces for cost per lead: CPM, CTR, CPC(5:22) - Alex explains how these 3 pieces determine cost per lead(6:50) - When running paid ads, understand platform dynamics and competitionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Oct 16, 2020 • 9min

M-A-G-I-C Offer Formula | Ep 245

Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - Alex explains M.A.G.I.C Formula acronyms(3:38) - Use formula for quick offer variations in monetization(6:37) - B2B marketing requires less offer variation compared to B2CFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Oct 13, 2020 • 15min

The 6 Ways to Get More Clients | Ep 244

Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - 1st-3rd ways: paid advertising, outbound, referrals(4:32) - 4th-6th ways: affiliates, earned media, owned media(5:52) - High-volume consistent action is crucial but not easy(8:15) - Alex discusses pros and cons, focuses on paid vs. outbound(11:56) - Keep current method, systemize it, add more ways to get clientsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Oct 9, 2020 • 11min

Chiro Mousetrap Breakdown | Ep 243

Learn about the small changes that can make a big impact on the success of your business. Breakdown of a lucrative chiropractic service. Advertising campaign breakdown, lead statistics, ad spend costs, and upfront earnings. Maximizing revenue with best practices and strategic pricing. Building a mouth shop and maximizing profits through offers and funnels. Factors affecting appointment selection and sales tactics.
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Oct 2, 2020 • 11min

Gossip is A Gift [3rd Time's The Charm] | Ep 242

Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Basic concept of gossip, its relation to communication, and its benefits(2:35) - Gossipers are starved of authentic communication, but capable of it(5:39) - Instead of gossiping, make person aware and suggest improvements(7:03) - As leaders, create environment for honest conversations to happen(8:32) - Gossiping is brutally honest feedback for improvementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
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Sep 29, 2020 • 9min

Hourly Rate Magic | Ep 241

Discover the importance of knowing your hourly rate for making informed decisions. Learn how to quantify activities and purchases in terms of hourly rates. Analyze time usage and progress in the entrepreneurial journey.

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