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Alex Hormozi discusses the three key numbers to consider when investing in or partnering with high-level businesses: cost of acquisition, lifetime value, and 30-day cash. He emphasizes the importance of the LTV to CAC ratio and the 30-day cash to C ratio in determining business viability. Strategies for improving the 30-day cash to CAC ratio are also discussed.
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Quick takeaways
- The cost of acquisition (CAC) is a critical metric to evaluate the efficiency of customer acquisition strategies.
- The lifetime value (LTV) measures the total gross profit generated throughout a customer's lifespan, emphasizing the significance of analyzing profit margins.
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Key Point 1: Cost of Acquisition (CAC)
The first important metric to consider in any business is the cost of acquisition (CAC), which refers to how much it costs to acquire a customer. This number should include all expenses, such as sales commissions, ad spend, marketing team costs, and associated software. Understanding the CAC helps evaluate the overall efficiency of customer acquisition strategies.
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