The Game with Alex Hormozi Chiro Mousetrap Breakdown | Ep 243
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Oct 9, 2020 Learn how a chiropractic business doubled its leads by rebranding a scan as a 'free' offer. Simplifying payment options played a crucial role in boosting sales. The conversation dives into effective sales funnels and the importance of layering offers to highlight overall value. Discover actionable strategies that can enhance customer attraction and retention, all shared through personal anecdotes and real-world successes.
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Chiropractor Doubles Leads
- A chiropractor, Tim, doubled leads by using "free scan" instead of "free assessment".
- He then positioned the normally $260 scan as free, charging $130 for the consultation.
Separate Free Offer and Paid Service
- Separate the free offer (scan) from the paid service (assessment).
- This pre-qualifies customers and increases the likelihood of a larger backend sale.
Follow Best Practices
- Follow best practices; don't reinvent the wheel.
- Phone calls work better than lead ads for maximizing availability and show-up rates.