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Learn about the small changes that can make a big impact on the success of your business. Breakdown of a lucrative chiropractic service. Advertising campaign breakdown, lead statistics, ad spend costs, and upfront earnings. Maximizing revenue with best practices and strategic pricing. Building a mouth shop and maximizing profits through offers and funnels. Factors affecting appointment selection and sales tactics.
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- Separating an offer into free and paid components can greatly increase customer conversion rates and perceived value.
- Using phone consultations and funnels can optimize customer conversion rates and generate better quality leads at a lower cost per lead.
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The Power of Separating the Offer into Free and Paid Components
In this podcast episode, the speaker discusses the effectiveness of separating an offer into free and paid components. Using the example of a chiropractic service, the speaker explains how offering a free body scan as a separate entity from the paid consultation appointment can greatly increase customer conversion rates. By positioning the scan as a valuable service worth $260 that is given away for free, the speaker highlights the perceived value for potential customers. Additionally, by only requesting a card on file for a $50 no-show fee and deferring the payment for the consultation appointment, the speaker further entices customers to commit to the initial visit. This approach resulted in a significant increase in sales and revenue for the chiropractic business.
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