Peter Lohmann's Podcast

Monica Gilroy, founder of the Gilroy Law Firm, is a seasoned trial attorney specializing in property management law. She dives into essential strategies for property managers, detailing how to handle unexpected ICE visits and bulletproofing tenant screening processes to avoid discrimination. Monica shares insights on emotional support animals, effective insurance strategies, and the nuances of Section 8 laws. This engaging chat offers clarity on common legal pitfalls and empowers listeners to navigate the complex landscape of property management.

In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what’s actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠ 

In this engaging discussion, Jordan Coleman, a Loan Officer at Live Oak Bank, sheds light on the intricacies of SBA loans for property managers. He shares how these loans can provide 100% financing for acquisitions and reveals the crucial factors lenders consider when evaluating buyers and sellers. Jordan also highlights the importance of clawback clauses to mitigate risks and offers practical insights on refinancing seller notes. With a deep understanding of the market, he emphasizes the significance of building relationships with lenders early on.

Allison DiSarro, Senior VP at Enterprise Bank & Trust, shares her expertise in property management banking. She dives into the importance of trust accounts and federal compliance, revealing how many banks mishandle these crucial funds. Discussing analysis banking, she explains its role as a compliant alternative to traditional interest rates. Allison also highlights the risks of frozen accounts due to misclassifications, emphasizing what property managers should ask their banks for protection. Her insights are essential for anyone navigating the complex landscape of property management finance.

Janine Steiner Jovanovic, CEO of LeaseLock and a PropTech innovator, discusses her journey from a family real estate business to leading a game-changing company. She highlights how LeaseLock replaces traditional security deposits with lease insurance, making renting more affordable. Janine delves into the future of property management, noting the impact of AI and data trends post-COVID. She emphasizes a renter-first approach in product design, ensuring fair pricing while addressing challenges like fraud and self-screening.

In this episode of Peter Lohmann’s Podcast, I’m joined by Gail Phillips, the retiring CEO of NARPM (National Association of Residential Property Managers), after more than 20 years of leadership.We dig into how NARPM evolved from a few hundred members to the national force it is today - from the early “mom-and-pop” days and paper rent checks to COVID-era virtual everything.Gail shares the real story behind NARPM’s antitrust saga, how fee models and tech reshaped the industry, and what she’s learned about leadership, delegation, and culture after decades in the trenches.We also talk about why some local chapters thrive while others struggle, what the “haters” get wrong about NARPM, and her advice for the next generation of association leaders.If you’re a property management operator or NARPM member, this episode is a must-listen.(00:00:00) - Intro(00:03:07) - Gail’s background and career(00:08:17) - The early day’s of NARPM conferences and the industry as a whole(00:16:30) - The state of conferences in the early days(00:18:23) - Sponsor - PropertyManagerWebsites.com(00:20:00) - Late 2000’s concerns and focuses(00:22:02) - How NARPM has evolved(00:27:47) - Success and Failure amongst different NARPM chapters(00:29:38) - Behaviors of great NARPM leaders(00:31:56) - Sponsor - SecondNature.com(00:33:27) - The state of the industry in 2025(00:36:01) - Antitrust philosophies(00:41:15) - FTC guidance for Trade Groups(00:47:53) - Effective membership drives(00:53:41) - What the haters get right about NARPM(00:59:14) - Thoughts for the incoming NARPM CEO(01:01:05) - Gail’s futureLearn more and connect with Gail here: Gail on LinkedIn - https://www.linkedin.com/in/gailphillips/Organization Management Group - https://www.managegroup.com/NARPM - https://www.narpm.org/Learn more & connect with me here:⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠

DD Lee, an experienced property manager and industry leader, moved from overseeing 12 rentals to growing Skyline Property Management to 500 units before selling to PURE. She discusses the emotional journey of that sale, emphasizing the importance of 'detachment.' DD highlights the challenges of HOA management versus single-family properties, and how NARPM is evolving into its '2.0' phase, focusing on strategic leadership. With practical advice for selling management companies and insights into post-sale purpose, her story provides valuable lessons for industry professionals.

PropertyManagement.com’s “Top 100” list is coming! Apply before 11/30/2025 to get verified, build credibility, and win your market: https://propertymanagement.com/verificationIn this episode of Peter Lohmann’s Podcast, I sit down with Matt Speer of PropertyManagement.com (yes, greatest domain ever) to unpack their “TrueMatch” score, or what Matt calls the “Carfax of property management.” We talk about why credibility is the new currency, how AI search like ChatGPT and Google’s AI Overviews are changing local lead flow, and what it takes to get your company verified without paying a dime. Matt also reveals new details on their Top 100 Property Managers campaign.Here’s what we go deep on:🔎 How the TrueMatch scoring model works by looking at performance, trust, experience, and verification🤖 The AI search shift and why zero-click results are pulling away the “best property manager in [city]” leads that used to land on your site✅ How verified profiles and owner survey data can help you close faster and keep more clients🚫 Why PropertyManagement.com refuses to be a pay-to-play lead gen marketplace and what their actual monetization looks like🌍 If you’re in multiple markets, how the system creates city-specific scores instead of lumping you under one grade.Want your spot on the Top 100? Apply and get verified for free before 11/30/2025: https://propertymanagement.com/verificationProgramming note: This is a mid-season sponsored podcast special with PropertyManagement.com. I accepted support to take a deeper look at their platform, but the conversation, opinions, and questions are my own.⏱️ Chapters00:00 – Intro01:27 – What is PropertyManagement.com?02:58 – The vision behind PropertyManagement.com04:16 – Building trust in property management08:01 – Navigating the AI search era19:26 – Matt’s journey and industry insights26:49 – Verified performance data32:11 – Monetization strategy and AI search37:35 – Top 100 property managers list40:44 – Balancing integrity and business growth44:49 – Handling large property management companies49:10 – Credibility platform: A new category51:37 – Conclusion and call to actionResources for Property Managers & Real Estate EntrepreneursCrane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribeRL Property Management → Learn more about Peter’s company and services in Columbus, Ohio: https://rlpmg.com/

Amy Hanson, the National NARPM President and property management entrepreneur, shares her incredible journey from stumbling into real estate to selling her second company to Berkshire Hathaway. She discusses the challenges of buying brokerages during market crashes and starting fresh after a non-compete. Amy also dives into her strategic initiatives for NARPM 2.0, emphasizing governance reforms and leadership development. She offers invaluable lessons on documenting processes and preparing for transitions, making her insights a must-listen for anyone in property management.

In a dynamic conversation, Susan Lohmann, a nearly 50-year veteran of the horse industry, shares her insights from running equine businesses and becoming a licensed judge. She reveals what it takes to manage difficult clients, including how to legally 'evict' a horse over nonpayment. Susan discusses the challenges women face in business, the importance of work ethic, and the need for adaptability through trial and error. She also offers negotiation tips and emphasizes the joy of passing entrepreneurial lessons to the next generation.