Peter Lohmann's Podcast A Conversation with Housing Economist & PM Trends Co-Author Jay Parsons
Jan 30, 2025
Jay Parsons, Principal & Head of Investment Strategy at Madera Residential, delves into the evolving landscape of property management. He shares insights on the shift towards professional management and how institutional landlords differ from single-home owners. Jay discusses the pressing issue of Section 8 reform and the complexities of local housing regulations. He emphasizes the necessity for property managers to enhance their public perception, and outlines key takeaways from the PM Trends Report, providing a roadmap for the future of property management.
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Rising Renter Service Expectations
- Renter expectations have risen sharply, matching the 'Amazonification' trend with demand for fast, digital services.
- This makes property management more complicated and forces mom and pops to adopt professional management for competitiveness.
Use Data to Manage Expectations
- Manage investor expectations by sharing external data showing realistic leasing timelines, not just anecdotal stories.
- Use data sources to counteract overoptimistic memory biases especially post-COVID rental market highs.
Engage Locally for Policy Impact
- If local rental regulations seem unfair, find out who influences policymaking and engage them in conversation.
- Visit city hall, educate officials about your challenges, and build relationships to influence better policies.