Peter Lohmann's Podcast Evernest Acquires Poplar: CEO Matthew Whitaker interviewed by Peter Lohmann
Jan 22, 2025
Matthew Whitaker, Founder and CEO of Evernest, shares insights from his extensive experience in property management. He delves into the challenges of integrating 9,000 doors post-acquisition and emphasizes strategies for effective communication with property owners. The importance of capital deployment and navigating market expansion is discussed, along with how to build a strong operational framework. Whitaker also highlights the necessity of preparing teams for growth and the advantages of combining local expertise with national resources.
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Acquisition Integration
- Create a detailed checklist for acquisition integration.
- Execute quickly using your own established processes for a high level of understanding.
Communicating with New Owners
- Communicate your company's differentiators to new owners, highlighting benefits like local teams and national scale.
- Emphasize your ecosystem approach beyond just property management and the advantages of in-house maintenance.
Acquisition Strategy
- Evernest's recent capital raise will be used to acquire mom-and-pop property management companies, focusing on those where owners seek retirement.
- They anticipate a reset in property management company valuations in the coming 18-24 months.