

Group Rate Internet for SFR with Andrew Smallwood at Second Nature
Mar 19, 2025
Andrew Smallwood, Chief Customer Officer at Second Nature, shares insights on the revolutionary 'group rate internet' service designed for property managers and residents. He discusses the benefits of high-speed internet at reduced costs and its positive impact on resident satisfaction. Andrew also explores innovative internet agreements with ISPs that facilitate better pricing. The conversation highlights the importance of enhancing the resident experience through improved communication and streamlined internet services for rentals.
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Group Rate Internet
- Second Nature introduces a new group rate internet product for property managers.
- This allows property managers to participate in internet economics and offer residents lower prices.
Forecasting Adoption
- Forecast a high adoption rate (80-80%) for Second Nature's group rate internet.
- This can generate significant annual revenue, even with conservative estimates.
Disrupting Internet Distribution
- Second Nature negotiates bulk internet rates with major ISPs, passing savings to residents and property managers.
- This model disrupts traditional internet distribution, similar to how iTunes disrupted the music industry.