The FMCG Guys

Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/ Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/ Find Path to Purchase Institute online : https://p2pi.com/ Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class? 2.) Which RMN's have the best measurement frameworks? 3.) Who is the easiest to work with? 4.) Which RMN is integrated with merchants? and so much more....

Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more. Tune in to learn about: How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and influencing Brussels policy More Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Gael Peigné, VP of Product at Shalion, shares his deep insights into Food Service Aggregators (FSAs) like Deliveroo and Uber Eats. He discusses their explosive growth and market consolidation, highlighting the evolving role of FSAs in connecting consumers and brands. Gael uncovers the differences between Q-commerce and restaurant-driven FSAs, the significance of the digital shelf, and how FMCG brands can navigate these new challenges. He emphasizes the need for data-driven strategies to enhance collaboration between brands and FSAs in today’s competitive landscape.

Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast. In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories. Tune in to hear about: Federico's international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product categories The critical relationship between R&D and other departments R&D's growing role in sustainability

STRATACACHE is going to take London by storm next Monday March 31st with their "What's in store (for Retail Media Networks)" event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media. Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london Listen to Chris Riegel's episode about the seven sins in Retail Media: Listen to Ben Reynolds' episode about In-Store Analytics: To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about: Purpose of the event What's changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail Media More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now. It's our pleasure to welcome Bayer Consumer Healthcare's Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about: What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGM More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In today's fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters? In this episode, we're joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment. Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on: Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What's next: Opportunities for FMCG brands in 2025 and beyond More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today's complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever. Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/ His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/ The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videos More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she's now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,. Tune in to hear about: Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker -15% discount codes for The FMCG Guys audience! Retailer and Brands: RBFMCG15 https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU= General Attendee GAFMCG15 https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU= More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode was recorded in 2021 When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others. Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable. How can we reach a commonality between these? To discuss this, we invited Carol Robert, who a the time was heading up the UK and Ireland business for Suntory Food & Beverage.