John Fio (Gravity Blanket, Moon Pals) joins Brent Beshore & David Cover to talk about what it was like to work with Justin Bieber, the importance of finding truth in what you create, why worldbuilding is more important storytelling, and why so many products won’t stand the test of time.

LINKS & MENTIONS FROM THIS EPISODE

Gravity Blanket https://gravityblankets.com/

Moon Pals https://www.moonpals.com/

Birthdate Co https://birthdate.co/

Unqualified Opinions Newsletter https://www.permanentequity.com/newsletters

CONNECT

John on twitter https://twitter.com/johnhfio

John on LinkedIn https://www.linkedin.com/in/john-fiorentino-a1b26439/

Brent on twitter https:/https://twitter.com/BrentBeshore

Brent on LinkedIn https://www.linkedin.com/in/brentbeshore

David on twitter https://twitter.com/DavidACover

David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter

Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions

TIMESTAMPS

0:00 Intro & Who Is John Fio?

4:38 Maybe the World DOES Need One More Podcast

5:44 John the Artist vs John the Warlord

8:22 Working for Justin Bieber & Almost Dying

10:27 Being Homeless for Over a Year

12:35 Inventing Gravity Blanket After Spending the Night on the Subway

20:00 Worldbuilding > Storytelling

24:20 Fearlessly Pursuing Your Customer

29:29 Sign Up for the Unqualified Opinions Newsletter

30:57 Red Bull Built a Real World

37:07 Is Uber a Real Company?

41:43 A Plague of Cynicism

49:02 You Are More Than Yourself

1:04:21 Finding the Truth Is Profitable

1:07:13 Is Moon Pals the Next Disney?

1:13:30 Creating From Truth

1:16:10 Building Fio Creations: Finding Artists & Warlords

1:23:09 Send This Podcast to Someone

EPISODE CREDITS

Produced by David Cover

Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley

Interlude music by Sam Barsh

Outro music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter

Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions

Check out our other podcast episodes here: hhttps://pod.link/1480383949

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

235. Volker Zöller, President Consumer Goods EMEA at Essity: Leading into the Future