In today’s fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters?

In this episode, we’re joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment.

Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on:

Why OOH still delivers big impact in the digital era
The critical role of reach for FMCG brands
Standout examples of brands nailing OOH campaigns
How OOH fits into the rise of Retail Media
What’s next: Opportunities for FMCG brands in 2025 and beyond

More

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

230. Lindsay Rapacchi and Colin Horan from Clear Channel: Powerful Posters: Unlocking Brand Growth with Out of Home