228. Slavka Jancikova, VP Marketing EMEA at Foot Locker: Marketing with a Point of View

This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community  SEE DISCOUNT CODES BELOW

Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she’s now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,.

Tune in to hear about:

• Anticipating Shoptalk Europe and the panel Slavka will be on
• Moving between Apparel, FMCG and Retail
• Performance Marketing versus Brand Building
• Balancing Data and gut feel (or having a point of view!)
• Her vision for Foot Locker

-15% discount codes for The FMCG Guys audience!

Retailer and Brands:

RBFMCG15

https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU=

General Attendee

GAFMCG15

https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU=

More

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian