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The FMCG Guys

232. Raising the Bar for In-Store Retail Media Networks with STRATACACHE's Chris Riegel and Alison Dunham

Mar 26, 2025
53:40

STRATACACHE is going to take London by storm next Monday March 31st with their “What’s in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media.

Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london 

Listen to Chris Riegel's episode about the seven sins in Retail Media:

Listen to Ben Reynolds' episode about In-Store Analytics: 

To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about:

  • Purpose of the event
  • What’s changed in the last year
  • The hottest topics in in-store
  • Developments in measurement
  • The rise of CTV
  • Turbulences and M&A in the agency world
  • How AI will transform Retail Media

More

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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