The FMCG Guys

The FMCG Guys take center stage at Shoptalk Europe with this live episode. Our guest is Christoph Sterkel, Head of eCommerce Europe (B2B, D2C, Marketplace) at Kellanova (Kellogg’s, Pringles). This podcast is also co-hosted by The CPG Guys’ Sri Rajagopalan, who also leans into the big topic of this conversation: the confluence between Foods and Digital.  Tune into this conversation to learn about: Kellanova’s various routes to consumer Building both B2C and B2B capabilities How to manage the different challenges along the way The next horizon of capability building Plus some questions from our live audience! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Did you know that 70% of the world’s population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life’s and businesses easier and, at the same time, give better data back to FMCG Brands.  Tune in to learn about: Brett’s career background in FMCG and why he decided to start a business The scale of Traditional Trade in the global FMCG scene What mom&pop's solution looks like The benefits for independent business owners and FMCGs Where the business is in terms of funding rounds and growth strategy  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon. Tune into this conversation to learn about: Groupe SEB’s dimension across brands and channels Getting into Digital back in 2012 Growing from a hands-on individual contributor to a team leader His experience in DTC Mastering Amazon: how they are currently operating and the difference between 1P and 3P What’s the future of working with amazon and the 1/3P split.  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Alexander Graf is one of Europe’s top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today’s commerce. from composable to China's growing influence. Watch on YouTube: https://www.youtube.com/watch?v=aH_dhqaApeU  Get ready to get up to speed through: Alex's background and role at Spryker Composable Commerce: what it's all about The evolution of eCommerce in the last decade The Marketplace model China's growing influence and the impressive scale of the likes of Tiktok and Temu The impact of this on FMCG More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future. In this conversation you'll hear about: Bahige's take-aways from the Procurement Leaders Converence Post-COVID FMCG: are the winners now losers? Main challenges for Consumer Goods companies to find growth How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this What type of leader a modern Supply Chain needs Sustainability and circular supply chains: what's happening there? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe! More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now His current role at The Eden Project More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

The whole FMCG Guys team is in Barcelona for Shoptalk this week, so we'll be taking a short break. Back on Saturday!

In this episode, we are joined by Sr. Director of Professional Services Ben Robins live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey. Watch on YouTube: https://youtu.be/7T-40jLOhDQ  Topics covered: Key Challenges FMCG Brands have when approaching commerce Why the Digital Shelf has become crucial for brands How to effectively engage with AI Key trends in Consumer Goods commerce Data: how to manage it to later get effective outcomes The Loyalty issue: why so few consumers remain repeat purchase and what to do about it Mapping consumer engagement points Approaching cyber holidays such as Prime Day, Singles Day or Black Friday  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway owned, Seattle Based company, has really ramped up in the last decade to become a global player. This growth wouldn’t be possible without a solid operational backbone, which is already preparing for the next growth stage. Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on: His career beginnings and how he ended up in supply chain Transitioning from Fast Moving Consumer Goods to Sports Apparel The runner at the center as the key reason behind Brooks’ last successful years Supply Chain Complexity: what are the key pillars of the function How global challenges will affect trade routes What Supply Chain Leaders need to do to have a “seat at the table” and occupy a central function in a company’s strategy  More: Prior Brooks Running Episode with Matthew Dodge: https://www.fmcgguys.com/matthew-dodge-brooks-running/  Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian