The FMCG Guys

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space. Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through: What is GS1 and its role in the industry Why are Barcodes important in trade and specifically in FMCG What the new generation of barcodes look like and what features they'll have How and when will brands transition The role of Retail in this transfomation How it will affect consumers More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe. Tune in to hear about: Christian's career in Retail - which started when he was 17! The evolution of Retail Media REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail Media More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions. Tune in to learn about: Career development across levels, countries and functions The impact of company culture Understanding manager and company expectations Keeping a brand relevant amidst an changing addressable market As a leader, being strategic and keeping a finger on the pulse High Stakes Decision Making: Politics, Emotions and Culture Emerging trends Find David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890 More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who already joined us in 2021 and 2022. Topics covered: Pre and Post COVID Supply Chains The Current Status Supply Chain in the Executive Commitee: Hero or Villain How the big political changes in 2025 may affect global Supply Chains Digitalization Why is Supply Chain still not strategic in some businesses? What to expect in 2025 Review past "State of Supply Chain" Episodes: 2022: https://www.fmcgguys.com/the-state-of-supply-chain-in-2022/ 2021: https://www.fmcgguys.com/the-state-of-supply-chain-in-2021-with-federico-marchesi-and-fabio-grazioli/ More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This episode was recorded during P2PI and SMG's Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8 Topics Covered: The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he's detecting More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Welcome to The FMCG Guys' first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement. Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Episode about the 7 Deadly Sins: https://www.fmcgguys.com/chris-riegel/ Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what's happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands' Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution

Our guest is Peter Dekkers, Unilever's General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter's career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today's organizations and what the future may look like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christina Jenkins is Colgate-Palmolive's Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG's Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG's approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY Topics Covered: Christina's career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate's relationship with their key UK Customers Leveraging Retail Media to better understand the consumer How they are re-organizing internally to be Digital-first More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media. Join STRATACACHE's Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks STRATACHACHE's Website: https://www.stratacache.com/en/ In this episode, you'll hear about: Why In-store is such an exciting and important space right now The evolution of STRATACACHE and Consumer Goods since they started off in 1999 Their upcoming NRF Event The Seven Sins of In-store: "In-store is more", "Programmatic Ad Tech is not your friend", "Can't improve what you can't measure", "Buy vs Build", "Data = Rate", "Scale or Fail", "Other People's Money" More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian