This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers.
Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8
Topics Covered:
- The impact of Retail Media on an FMCG Company like KCC
- His view on the impact of Digital to better understand the consumer (given his background in Marketing)
- Partnerships with grocers
- Key bottlenecks he’s detecting
More:
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The FMCG Guys