The FMCG Guys 212. Chris Riegel, CEO at STRATACACHE: The Seven Deadly Sins of In-Store Retail Media
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media.
Join STRATACACHE’s Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks
STRATACHACHE’s Website: https://www.stratacache.com/en/
In this episode, you’ll hear about:
- Why In-store is such an exciting and important space right now
- The evolution of STRATACACHE and Consumer Goods since they started off in 1999
- Their upcoming NRF Event
- The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can’t improve what you can’t measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People’s Money”
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian