Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights.
Watch on YouTube: https://youtu.be/a0CWXdJTNuY
Topics Covered:
- Christina’s career path and recent transition from Shopper Marketing to Omni Channel
- How Retail Media has impacted Colgate’s relationship with their key UK Customers
- Leveraging Retail Media to better understand the consumer
- How they are re-organizing internally to be Digital-first
More:
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