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The FMCG Guys

224. Kai Boris Bendix, CEO at Carl Kühne KG: from Global Business to Family-Owned

Feb 22, 2025
53:52

Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany’s most iconic family businesses.

Tune in to discover:

  • Kai’s journey navigating international markets and cultures
  • Key differences between developed and developing markets
  • Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne
  • Strategies for resilience and adaptability in times of change

 

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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