The CPG Guys: Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza

Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/

Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/

Find Path to Purchase Institute online : https://p2pi.com/

Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion

Here's what we discussed : 

1.) Which retail media networks outperform and are seen as best in class?

2.) Which RMN's have the best measurement frameworks?

3.) Who is the easiest to work with?

4.) Which RMN is integrated with merchants?

and so much more....