The FMCG Guys 234. Gael Peigné, VP Product at Shalion: Food Service Aggregators in FMCG, Opportunties and Challenges
Apr 2, 2025
Gael Peigné, VP of Product at Shalion, shares his deep insights into Food Service Aggregators (FSAs) like Deliveroo and Uber Eats. He discusses their explosive growth and market consolidation, highlighting the evolving role of FSAs in connecting consumers and brands. Gael uncovers the differences between Q-commerce and restaurant-driven FSAs, the significance of the digital shelf, and how FMCG brands can navigate these new challenges. He emphasizes the need for data-driven strategies to enhance collaboration between brands and FSAs in today’s competitive landscape.
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Gael's Career Path Anecdote
- Gael Peigné shared his career journey from offline retail to digital shelf intelligence.
- He highlighted his move to Chalion, attracted by their advanced retail media tracking capabilities.
FMCG E-commerce Focus
- Online FMCG shopping focuses on convenience and impulse purchases rather than discovery.
- FSAs complement retailers by fulfilling last-minute needs and expanding shopper options.
FSAs as Retail Intermediaries
- Food Service Aggregators (FSAs) act as retail intermediaries delivering from restaurants and retailers with fast service.
- Leading FSAs vary by region, each dominating their local markets with merged brand groups.