234. Gael Peigné, VP Product at Shalion: Food Service Aggregators in FMCG, Opportunties and Challenges
The FMCG Guys
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Navigating Food Service Aggregators and FMCG Strategies
This chapter explores the intricate relationship between food service aggregators (FSAs) and the FMCG sector, focusing on revenue streams and the unique challenges faced by brands when engaging with restaurants. It emphasizes the importance of data-driven strategies for optimizing brand visibility and growth opportunities in both the grocery and restaurant markets. The discussion underscores the need for FMCG brands to adapt their organizational structures to build stronger partnerships with FSAs, enhancing collaboration and market reach.
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