In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results.What you’ll learn:✅ Why vague goals are hurting your social media success✅ How to attract the right customers (not just any followers)✅ The importance of testing demand before launching products✅ Why consistency beats overnight success—every time✅ How to tap into trends the right way (without losing your brand voice)✅ The truth about paid ads—and why they’re often necessary✅ How to track ROI so you know what’s really workingI’ll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!SHOW CHAPTERS00:44 Welcome to the Social Media Takeaway 01:11 Top 10 Social Media Marketing Mistakes to Avoid 01:38 Mistake 1: Lack of Clear Goals 03:28 Mistake 2: No Market Demand 04:32 Mistake 3: Undefined Ideal Customer 06:16 Mistake 4: Unclear Messaging 07:16 Mistake 5: Unrealistic Expectations 08:13 Mistake 6: Lack of Persistence 10:04 Mistake 7: Ignoring Trends 10:23 Mistake 8: Believing Social Media is Free12:43 Mistake 9: Not Tracking ROI 13:42 Mistake 10: No Strategy 14:08 Conclusion and Final ThoughtsLet's connect:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We’ll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅ A daily game plan to grow your network and get real business opportunities.✅ The newest LinkedIn tools that can boost your reach and visibility.✅ How to post in a way that sparks conversations and builds trust.✅ Why genuine connections (not just follower counts) drive long-term success.🚨 Plus, Joe shares insider details about the most awaited LinkedIn Influencer Summit — a must-attend event if you want to stay ahead on LinkedIn this 2025!If you’re ready to stop being invisible on LinkedIn and start making real connections that lead to opportunities, this episode is for you. 🎧 Press play now!SHOW CHAPTERS00:00 Introduction and Welcome00:34 Meet Joe Apfelbaum: LinkedIn Expert01:19 Why LinkedIn is Essential for Business01:49 Getting Started on LinkedIn06:06 Building Your LinkedIn Network08:49 Optimizing Your LinkedIn Profile12:01 Leveraging LinkedIn Features13:41 Effective LinkedIn Posting Strategies21:34 LinkedIn Influencer Summit 202526:50 Final Takeaways & Closing ThoughtsConnect with Joe Apfelbaum:LinkedInSee you at the LinkedIn Influencer Summit 2025 this February 19th, where industry leaders will share actionable strategies.Register Here!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success.Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harness the power of self-talk, and create the success you envision.You'll learn:✅ What NLP is and how it helps you break limiting beliefs✅ Why the way you speak to yourself shapes your reality✅ Practical strategies to rewire your mind for business success✅ How to surround yourself with people who lift you higher✅ The Observer Effect & how to manifest opportunities✨ Plus, Danielle is offering a free hypnosis audio to help you build a wealth mindset!If you’re ready to reprogram your mindset and unlock your potential, this episode is a must-listen. Hit play now! 🎧SHOW CHAPTERS00:00 Introduction and Welcome00:22 Meet Danielle Serpico: Mindset & Business Coach00:52 Understanding NLP: Reprogramming Your Mind for Success01:23 Danielle’s Journey: From Rock Bottom to Thriving Entrepreneur03:24 The Power of Self-Talk & Presuppositions04:19 Recognizing & Overcoming Limiting Beliefs07:13 Practical Mindset Shifts for Business Growth09:30 Surrounding Yourself with Positive Influences18:40 The Observer Effect & Manifesting Success22:13 Danielle’s Success Stories & Free Gift23:41 Final Takeaways & Closing Thoughts✨ GRAB your Free Audio here!Connect with Danielle Serpico:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and  “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You’ll also learn:✅ Why personal branding is your secret weapon for standing out.✅ How to measure success by real business results—not vanity metrics.Whether you’re just starting or scaling up, tune in now as this conversation is a goldmine for simplifying your strategy and seeing results.SHOW CHAPTERS00:00 Introduction and Welcome01:24 Past Podcasts Reflection01:59 Ross's Book and Predictions03:45 Cornerstone Principles for Success04:37 Building An Engaging Community08:21 Creative Content Repurposing 13:52 Using AI for Efficiency15:30 Mastering Social Algorithms19:33 Promoting Others for Visibility25:08 Personal Touch in Content25:36 Recap of Key Strategies25:55 Importance of Personal Connection28:45 Outsourcing for Efficiency31:47 Measuring Success Beyond Vanity Metrics36:30 Your Business as Your Best Sponsor40:16 Social Media Profiles as Digital Portfolios46:04 Final ThoughtsConnect with Ross:LinkedInYoutubeWebsiteGrab your copy today and start shaping the future of your digital strategy! : geni.us/100v5If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landscape.From leveraging short-form video to understanding AI’s growing influence on content creation, this episode is packed with tips to help you stay ahead of the game. Whether you're aiming to boost engagement or enhance your brand's online presence, this episode will provide the knowledge you need to succeed in 2025.Don’t miss out on transforming your social media strategy! Subscribe, like, and comment below with your predictions or questions!Connect with our guests:Louise Brogan (LinkedIn)LinkedInAnita Wong (YouTube) LinkedInSamantha Kelly (Twitter/X) LinkedInJulie Burke (TikTok) LinkedinKaren Sheehy (SellOnSocial.Media) LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online.  More about Wayne: WebsiteLinkedInFacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikTok and make your brand stand out in the digital crowd. More about Julie: TikTokLinkedinInstagramFacebookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn’t reflect the real you, this episode is filled with actionable advice to help you make a stronger, more authentic impression.More about John:WebsiteLinkedinInstagramFacebookTwitter (X) Check out my podcast with Aoife Duncan if you want to know more insights into color psychology and practical tips for enhancing your professional image. SPOTIFYITUNESIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode.Get your FREE GIFT from Gill here!More about Gill:WebsiteLinkedinGill's BookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode.Get Anita’s Free Guide Here! More about Anita: WebsiteLinkedinYoutubeIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...