The Social Media Takeaway - Louise McDonnell  cover image

The Social Media Takeaway - Louise McDonnell

How To Get Clients From Social Media: Turn Followers Into Paying Clients

May 7, 2025
14:42

In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox.

Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets.

Here’s what you’ll learn:
✅ The two things every successful lead magnet must do
✅ How to tailor your lead magnet for cold vs warm audiences
✅ The 5 lead magnet types that consistently deliver results
✅ Why a discovery call might be the last thing you offer
✅ How to make sure your freebie leads directly to your paid offer

SHOW CHAPTERS
00:00 – Introduction: Why lead magnets matter more than followers
00:42 – What makes a great lead magnet (and what most people get wrong)
01:18 – Cold vs Warm Audiences: What it means and why it matters
02:55 – 3 Questions to ask before choosing a lead magnet
04:12 – Lead Magnet Idea #1: The Cheat Sheet
05:00 – Lead Magnet Idea #2: The Quiz
05:46 – Lead Magnet Idea #3: The Guide
06:35 – Lead Magnet Idea #4: The Webinar or Masterclass
07:40 – Lead Magnet Idea #5: The Discovery Call
08:40 – Final Thoughts: Is your lead magnet working for you or against you?

If you’d like deeper support with this topic, come and join my free LIVE masterclass this May 14th:  Turn Your Social Media Time Into Sales… 10x Faster with ChatGPT 

🗓️ Live Masterclass | May 14th | 3PM ET / 8PM BST
🎁 Live attendees get a BONUS: ChatGPT Buyer Persona Builder

You'll walk away with:
✔ A clear, repeatable sales system
✔ Proven ChatGPT prompts to save hours
✔ Total clarity on what works (no more guessing)

 👉 Save your spot here!

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
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