The Social Media Takeaway - Louise McDonnell  cover image

The Social Media Takeaway - Louise McDonnell

Creating Recurring Revenue with a Small Community

Apr 9, 2025
22:51

In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.

We’re diving into:
 ✅ How positive psychology can help you manage mental well-being while growing on social media
 ✅ Why engagement matters more than going viral—and how to attract the right audience
 ✅ The recurring revenue model—how to create a profitable membership without burnout
 ✅ The power of storytelling and why an email list is your biggest asset in long-term success

If you’re tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!

🎧 Listen now & grab your free toolkit
👉 https://artisanal-hustler-4980.kit.com/0e6038aabf 

SHOW CHAPTERS
00:00 Welcome and Intro
00:21 Guest Introduction: Lorna Lyons 
00:51 Lorna's Journey from Teaching to Business 
02:09 Positive Psychology and Social Media 
04:04 Audience Growth vs. Vanity Metrics 
11:03 Creating Recurring Revenue through Memberships 
15:15 Social Media Strategies and Trends 
18:56 Final Takeaways and Free Toolkit

Connect with Lorna Lyons:
LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

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