The Social Media Takeaway - Louise McDonnell Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom
In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell.
Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic.
You’ll learn:
✅ The 7 types of stories that help you sell
✅ How to use personal stories to build trust and connection
✅ How to test your story so it resonates with the right audience
✅ Why storytelling is a key differentiator in an AI-driven world
✅ How to use AI as a support tool, not a replacement, for your voice
If you want your marketing and sales to feel more human and more effective, you’ll get lots of ideas from this conversation.
SHOW CHAPTERS
00:00 Introduction and Guest Welcome
00:33 Lisa Bloom’s Books and Storytelling Journey
03:45 The Power of Authentic Stories
07:16 Seven Stories That Sell
09:13 Storytelling in Business and Personal Connection
12:00 Testing and Tailoring Your Story
18:31 Leveraging AI in Storytelling
20:23 Final Takeaways
Connect with Lisa:
LinkedIn
Lisa is running a free Story Selling Workshop at three different times, between June 11-13, and I think it’ll be brilliant.
If you’re tired of writing posts, running webinars, or pitching on calls and feel like it’s not landing...this workshop is for you!
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
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