
The Social Media Takeaway - Louise McDonnell
How to Book More Podcast Appearances and Build Authority
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀
We uncover:
✅ How to create a standout speaker profile that gets you booked.
✅ The secret to finding the perfect podcasts for your expertise.
✅ Using AI to craft compelling content and boost your visibility.
✅ Strategies to promote podcast appearances and maximize reach.
✅ The truth about paid guest spots when (and if) you should charge.
If you want to build credibility, expand your audience, and attract new business opportunities through podcasting, this episode is a must-listen! 🎧👇
SHOW CHAPTERS
00:00 Introduction to Liam Austin
00:34 Creating Your Speaker Profile
01:27 Maximizing Your Podcast Matches
03:01 Optimizing Your Speaker Profile
09:42 Leveraging Social Media for Podcasts
12:01 Monetizing Podcast Appearances
13:21 Future of Podcasting
14:54 Exploring the Talks Platform
16:19 Conclusion and Final Thoughts
Connect with Liam Austin:
LinkedIn
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
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