Pitching to Journalists: Strategies That Get Your Story Published

In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.

From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy.

Here’s what you’ll learn:
 ✅ The biggest mistakes businesses make with print ads, and how to fix them
 ✅ How to craft press releases that actually get published
 ✅ Why print still matters in a digital-first world
 ✅ How to blend print with social media for broader reach
 ✅ The right way to pitch your business story to journalists

If you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen. 🎧

SHOW CHAPTERS

00:00 Welcome and Intro
00:25 Guest Introduction: Bobby Power
00:46 Bobby's Journey into Publishing
02:23 The Value of Print Media in a Digital World
03:29 Common Mistakes in Print Advertising
06:25 Crafting a Newsworthy Press Release
10:17 Leveraging Social Media for Press Coverage
11:59 Tips and Contact Information
14:06 Final Takeaways

Connect with Bobby:
LinkedIn 

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If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

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