The Social Media Takeaway - Louise McDonnell  cover image

The Social Media Takeaway - Louise McDonnell

Latest episodes

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Oct 16, 2024 • 27min

Death & Social Media: Protecting Your Digital Footprint After Death

If you died today, what would happen to your digital footprint including your social media accounts.  Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind?This is a conversation we need to have to ensure peace of mind for ourselves and those we care about.In this week's episode of The Social Media Takeaway, I’m joined by Niki Weiss, a digital thanatologist, founder of ENDevo and creator of My Final Playbook. We discuss simple, practical steps to secure your Facebook and LinkedIn profiles, protect your digital assets, and reduce the burden on loved ones. We also highlight how creating a continuity plan can help prevent risks like hackers targeting inactive accounts.We focus not only on death, but about empowering you to manage your digital legacy. It’s about ensuring your Facebook, LinkedIn, and other data are secure, your business can continue, and your loved ones can navigate everything smoothly when the time comes.My Final PlayBook AppApple StoreGoogle PlayMore about Niki: Niki’s QuizNiki’s PodcastWebsiteLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Oct 9, 2024 • 41min

Create a 6-Figure Retreat Business with Leni Cavocos

Leni Cavazos, a marketing and business strategist, shares her expertise as the founder of The Retreat Planner. She reveals how transformational retreats can significantly elevate your income and brand. Leni discusses effective pricing strategies, common pitfalls in promotional practices, and the diverse opportunities for hosting retreats in various sectors. She emphasizes the significance of marketing, personal engagement, and building a loyal client base to drive conversions. Perfect insights for anyone looking to turn retreats into a profitable venture!
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Oct 2, 2024 • 27min

Leadership Strategies for Employee Retention

A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxanne has worked closely with senior leaders to enhance resilience and implement effective mental health strategies within organizations.Throughout our conversation, Roxanne shares her powerful insights into how authentic leadership and strong relationships are crucial to keeping teams connected and thriving. We explore the biggest challenges leaders face in retaining employees, how workplace dynamics are shifting in a remote world, and why employee well-being should be at the core of leadership decisions.Check out Roxanne's book here! More about Roxanne: WebsiteInstagramFacebookLinkedinX(Twitter)If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Sep 25, 2024 • 36min

Social Media Strategies for Small Businesses

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.Get her new book here! More about Peg: WebsiteLinkedinFacebookInstagramTwitter (X) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Sep 18, 2024 • 27min

Turn Your Social Media Time into Sales

Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I see people making, and how to build a customized social sales funnel that converts followers into paying customers.And if you're ready to take this to the next level, I have a 3-Day Live Challenge in September from the 24th to the 26th. Join me as I help you create your own social sales funnel. By the end of the three days, you'll have a solid plan to turn your social media time into money in the bank! SIGN UP NOWIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Sep 11, 2024 • 34min

Aligning Brand and Vision: Strategies for Business Success

In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and master photographer, she has assisted hundreds of clients in achieving profound clarity about their business identity and authentic self-presentation. This episode peels back the curtain on the essential groundwork behind a truly captivating brand. Melissa enlightens us with a fresh perspective on where to start your branding journey, emphasizing that it's not all about the visuals—there's a whole lot more brewing beneath the surface. She explains the importance of laying a solid foundation before jumping into the more flashy aspects of branding. Whether you’re a startup entrepreneur looking to carve out your niche or a seasoned business owner aiming to refresh your brand, this episode is for you. Don’t forget to check out Melissa’s Brand Power Hour! It’s a workshop where you can bring your branding challenges and get personalized advice from Melissa, herself! She holds these sessions twice a month, so if you’re looking to give your brand a boost, this could be just what you need! https://www.helluva-brand.com/brand-power-hourMore about Melissa:WebsiteFacebookLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Sep 4, 2024 • 33min

Human Lie Detector: Tips for Reading People through Facial Analysis

Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movements can enhance your communication skills, improve your ability to detect dishonesty, and give you an edge in both personal and professional interactions. Whether you're looking to improve your social media presence, boost your interview skills, or simply become more attuned to the people around you, this episode is packed with practical tips and fascinating insights that you won't want to miss.More about Joseph: LinkedInWebsiteBook (Amazon UK)If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Aug 28, 2024 • 40min

Critical thinking and Problem-Solving in the Workplace

In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and private sectors, specializing in creative problem-solving and team facilitation. Tune in to hear Miriam share her innovative techniques for boosting team morale, increasing engagement, and navigating workplace conflict. She also offers plenty of fun solutions for team activities. Whether you're dealing with tough conversations or just looking to energize your team, this episode is packed with practical advice and fun ideas to help you succeed.More about Miriam: WebsiteLinkedinFacebookWorkshopsIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Aug 21, 2024 • 28min

Social Media 2024 Trends: LinkedIn, Instagram, TikTok, Facebook and Twitter

In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact of AI on marketing, and strategies for using LinkedIn for business growth. We dive deep into trends for 2024 across these important social media platforms, so if you're looking to stay ahead of the curve and optimize your digital strategy, this episode is a must-listen! More about Joanne: WebsiteLinkedinTwitter (X)FacebookInstagramPodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Aug 14, 2024 • 27min

Imposter Syndrome: How to Overcome Self-Doubt for Career Success

In this week's episode of the Social Media Takeaway, I am delighted to be joined by Cara Quinn, a career interview and mindset coach, founder of Stellar Impact and the creator of The Sparkle Cards. In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and building confidence through actionable steps. Cara also introduces her Sparkle Cards, a unique tool designed to help individuals combat self-doubt and boost their confidence daily. Guess what? You get to have 20% off on Sparkle Cards if you use my discount code  "SELLONSOCIAL20" only valid until the 28th of August!Check out Cara’s Sparkle Cards here! Whether you’re struggling with imposter syndrome or seeking ways to enhance your self-belief, this episode offers valuable insights to help you thrive in your career.More about Cara: WebsiteLinkedinInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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