The Social Media Takeaway - Louise McDonnell

In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox.Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets.Here’s what you’ll learn: ✅ The two things every successful lead magnet must do✅ How to tailor your lead magnet for cold vs warm audiences✅ The 5 lead magnet types that consistently deliver results✅ Why a discovery call might be the last thing you offer✅ How to make sure your freebie leads directly to your paid offerSHOW CHAPTERS00:00 – Introduction: Why lead magnets matter more than followers00:42 – What makes a great lead magnet (and what most people get wrong)01:18 – Cold vs Warm Audiences: What it means and why it matters02:55 – 3 Questions to ask before choosing a lead magnet04:12 – Lead Magnet Idea #1: The Cheat Sheet05:00 – Lead Magnet Idea #2: The Quiz05:46 – Lead Magnet Idea #3: The Guide06:35 – Lead Magnet Idea #4: The Webinar or Masterclass07:40 – Lead Magnet Idea #5: The Discovery Call08:40 – Final Thoughts: Is your lead magnet working for you or against you?If you’d like deeper support with this topic, come and join my free LIVE masterclass this May 14th:  Turn Your Social Media Time Into Sales… 10x Faster with ChatGPT 🗓️ Live Masterclass | May 14th | 3PM ET / 8PM BST🎁 Live attendees get a BONUS: ChatGPT Buyer Persona BuilderYou'll walk away with:✔ A clear, repeatable sales system✔ Proven ChatGPT prompts to save hours✔ Total clarity on what works (no more guessing) 👉 Save your spot here!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy.Here’s what you’ll learn: ✅ The biggest mistakes businesses make with print ads, and how to fix them ✅ How to craft press releases that actually get published ✅ Why print still matters in a digital-first world ✅ How to blend print with social media for broader reach ✅ The right way to pitch your business story to journalistsIf you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen. 🎧SHOW CHAPTERS00:00 Welcome and Intro00:25 Guest Introduction: Bobby Power00:46 Bobby's Journey into Publishing02:23 The Value of Print Media in a Digital World03:29 Common Mistakes in Print Advertising06:25 Crafting a Newsworthy Press Release10:17 Leveraging Social Media for Press Coverage11:59 Tips and Contact Information14:06 Final TakeawaysConnect with Bobby:LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We’re diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you’re tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!🎧 Listen now & grab your free toolkit 👉 https://artisanal-hustler-4980.kit.com/0e6038aabf SHOW CHAPTERS00:00 Welcome and Intro00:21 Guest Introduction: Lorna Lyons 00:51 Lorna's Journey from Teaching to Business 02:09 Positive Psychology and Social Media 04:04 Audience Growth vs. Vanity Metrics 11:03 Creating Recurring Revenue through Memberships 15:15 Social Media Strategies and Trends 18:56 Final Takeaways and Free ToolkitConnect with Lorna Lyons:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do about it). ✅ Wendy’s 3-step method for booking more calls and closing deals. ✅ How to overcome fear of selling and master conversations that convert. ✅ The biggest mistakes people make in sales—and how to fix them.Wendy is sharing her Salesology Prospecting Toolkit, a step-by-step guide to mastering sales and increasing productivity!SHOW CHAPTERS00:00 Welcome and Intro01:03 Guest Introduction: Wendy Wise01:29 Understanding the Difference Between Marketing, Sales, and Advertising03:05 The Importance of Sales in High-Ticket Items03:44 Wendy's Background and Prospecting Method04:29 Three-Step Model for Successful Sales Prospecting10:32 Effective Sales Conversations and Common Mistakes12:36 Sales Ology Prospecting Toolkit14:01 Trends in Sales Post-COVID and the Role of Cold Calling18:33 Conclusion and Final TakeawaysConnect with Wendy Weiss:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost your visibility. ✅ Strategies to promote podcast appearances and maximize reach. ✅ The truth about paid guest spots when (and if) you should charge.If you want to build credibility, expand your audience, and attract new business opportunities through podcasting, this episode is a must-listen! 🎧👇SHOW CHAPTERS00:00 Introduction to Liam Austin 00:34 Creating Your Speaker Profile 01:27 Maximizing Your Podcast Matches 03:01 Optimizing Your Speaker Profile 09:42 Leveraging Social Media for Podcasts 12:01 Monetizing Podcast Appearances 13:21 Future of Podcasting 14:54 Exploring the Talks Platform 16:19 Conclusion and Final ThoughtsConnect with Liam Austin:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this discussion, Deirdre Sullivan, a digital pioneer who transformed her traditional flower school into an online hit, shares her journey and secrets to success. She emphasizes that perfection is overrated and highlights the importance of consistency and showing up daily. Dive into her strategies for creating effective short-form video content and see how social media propelled her business to a global level. If you're feeling stuck, Deirdre's insights will inspire you to take action and elevate your brand!

In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results.What you’ll learn:✅ Why vague goals are hurting your social media success✅ How to attract the right customers (not just any followers)✅ The importance of testing demand before launching products✅ Why consistency beats overnight success—every time✅ How to tap into trends the right way (without losing your brand voice)✅ The truth about paid ads—and why they’re often necessary✅ How to track ROI so you know what’s really workingI’ll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!SHOW CHAPTERS00:44 Welcome to the Social Media Takeaway 01:11 Top 10 Social Media Marketing Mistakes to Avoid 01:38 Mistake 1: Lack of Clear Goals 03:28 Mistake 2: No Market Demand 04:32 Mistake 3: Undefined Ideal Customer 06:16 Mistake 4: Unclear Messaging 07:16 Mistake 5: Unrealistic Expectations 08:13 Mistake 6: Lack of Persistence 10:04 Mistake 7: Ignoring Trends 10:23 Mistake 8: Believing Social Media is Free12:43 Mistake 9: Not Tracking ROI 13:42 Mistake 10: No Strategy 14:08 Conclusion and Final ThoughtsLet's connect:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We’ll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅ A daily game plan to grow your network and get real business opportunities.✅ The newest LinkedIn tools that can boost your reach and visibility.✅ How to post in a way that sparks conversations and builds trust.✅ Why genuine connections (not just follower counts) drive long-term success.🚨 Plus, Joe shares insider details about the most awaited LinkedIn Influencer Summit — a must-attend event if you want to stay ahead on LinkedIn this 2025!If you’re ready to stop being invisible on LinkedIn and start making real connections that lead to opportunities, this episode is for you. 🎧 Press play now!SHOW CHAPTERS00:00 Introduction and Welcome00:34 Meet Joe Apfelbaum: LinkedIn Expert01:19 Why LinkedIn is Essential for Business01:49 Getting Started on LinkedIn06:06 Building Your LinkedIn Network08:49 Optimizing Your LinkedIn Profile12:01 Leveraging LinkedIn Features13:41 Effective LinkedIn Posting Strategies21:34 LinkedIn Influencer Summit 202526:50 Final Takeaways & Closing ThoughtsConnect with Joe Apfelbaum:LinkedInSee you at the LinkedIn Influencer Summit 2025 this February 19th, where industry leaders will share actionable strategies.Register Here!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success.Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harness the power of self-talk, and create the success you envision.You'll learn:✅ What NLP is and how it helps you break limiting beliefs✅ Why the way you speak to yourself shapes your reality✅ Practical strategies to rewire your mind for business success✅ How to surround yourself with people who lift you higher✅ The Observer Effect & how to manifest opportunities✨ Plus, Danielle is offering a free hypnosis audio to help you build a wealth mindset!If you’re ready to reprogram your mindset and unlock your potential, this episode is a must-listen. Hit play now! 🎧SHOW CHAPTERS00:00 Introduction and Welcome00:22 Meet Danielle Serpico: Mindset & Business Coach00:52 Understanding NLP: Reprogramming Your Mind for Success01:23 Danielle’s Journey: From Rock Bottom to Thriving Entrepreneur03:24 The Power of Self-Talk & Presuppositions04:19 Recognizing & Overcoming Limiting Beliefs07:13 Practical Mindset Shifts for Business Growth09:30 Surrounding Yourself with Positive Influences18:40 The Observer Effect & Manifesting Success22:13 Danielle’s Success Stories & Free Gift23:41 Final Takeaways & Closing Thoughts✨ GRAB your Free Audio here!Connect with Danielle Serpico:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and  “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You’ll also learn:✅ Why personal branding is your secret weapon for standing out.✅ How to measure success by real business results—not vanity metrics.Whether you’re just starting or scaling up, tune in now as this conversation is a goldmine for simplifying your strategy and seeing results.SHOW CHAPTERS00:00 Introduction and Welcome01:24 Past Podcasts Reflection01:59 Ross's Book and Predictions03:45 Cornerstone Principles for Success04:37 Building An Engaging Community08:21 Creative Content Repurposing 13:52 Using AI for Efficiency15:30 Mastering Social Algorithms19:33 Promoting Others for Visibility25:08 Personal Touch in Content25:36 Recap of Key Strategies25:55 Importance of Personal Connection28:45 Outsourcing for Efficiency31:47 Measuring Success Beyond Vanity Metrics36:30 Your Business as Your Best Sponsor40:16 Social Media Profiles as Digital Portfolios46:04 Final ThoughtsConnect with Ross:LinkedInYoutubeWebsiteGrab your copy today and start shaping the future of your digital strategy! : geni.us/100v5If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...