Get SALES from Podcast Guesting with Lyndsay Phillips

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.

Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.

You’ll learn:
 ✅ Why most podcast guesting fails to generate leads
 ✅ How to choose strategic topics that match your offers
 ✅ What to send a host instead of a traditional one-sheet 
 ✅ Why repeating your message is powerful, not boring
 ✅ How to turn every guest spot into a content goldmine

SHOW CHAPTERS
0:00 Introduction and Guest Welcome
01:08 Lyndsay’s journey into podcast guesting
01:58 The “bridge to profits” mindset
03:26 Why visibility alone doesn’t get you leads
04:31 What makes a podcast topic “billboard-ready”
07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers
08:49 Mistake #2: Choosing the wrong topic
08:56 Mistake #3: Letting interviews go off-track
11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical
14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers
15:39 Why repeating your message is smart, not stale
17:50 Repurposing guest content like a pro
19:09 Tools Lyndsay loves for podcast content
19:49 Free resource from Lyndsay

Connect with Lyndsay:
LinkedIn

🎁 Grab Lyndsay’s free gift: “Leverage Your Podcast to Get More Clients”, a free guide that goes even deeper into all of this.

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If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

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