

Masterminds: The Secret to Recurring Revenue with a Small Group
In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds.
With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform.
What you’ll learn:
✅ What real masterminds are (and why most miss the mark)
✅ How to build one without a big audience
✅ The magic of exclusivity + peer learning
✅ Why human connection wins in the AI era
✅ How to shift from time-for-money to recurring revenue
If you’re ready to create a high-impact offer, stop trading time for money, and build a community that supports transformation…don’t miss this one.
SHOW CHAPTERS
00:00 Introduction and Welcome
01:05 Jay’s Entrepreneurial Journey and Turning Point
02:15 The Mastermind That Saved His Business and Life
03:10 What a Mastermind Actually Is (vs. Group Coaching)
04:30 The Importance of Real Relationships and Peer Learning
05:45 Different Formats and Why Hybrid Models Work
07:00 Nailing Your Niche and Attracting the Right Members
08:35 Success Story: Crafting Clear Messaging with “7X” Positioning
10:30 Moving From Lower-Ticket Offers to High-Ticket Masterminds
11:45 The Problem with the “Ascension Ladder” Model
13:10 Who Should Join and Launch a Mastermind and Why It Works
15:30 Post-Covid Business Loneliness and the Need for Connection
16:40 Why Human Connection Is the New Currency
18:00 Jay’s Mastermind Bootcamp: What to Expect
20:00 Where to Connect with Jay Online
Connect with Jay!
LinkedIn
If you need help building your own mastermind...
Join Jay's Upcoming 3-day Virtual Mastermind Bootcamp
🗓️ June 24–26
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
Amazon UK
...