The Artificial Intelligence Show
Paul Roetzer and Mike Kaput
The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.
Episodes
Mentioned books
Mar 9, 2021 • 38min
#7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI
Maggie Crowley, Director of Product at Drift, and Jordan Esten, GM of Drift AI, dive into the transformative power of AI in marketing and sales. They discuss virtual selling assistants and how AI integration can enhance personalized customer experiences. The duo also emphasizes the importance of diversity in AI development and the ethics surrounding it. With humorous anecdotes from their athletic pasts, they provide actionable tips for companies looking to embrace conversational marketing. Tune in for insights on balancing innovation with customer needs!
Feb 9, 2021 • 1h 1min
#6: Special Edition: The 2021 State of Marketing AI Report
The podcast dives into the transformative potential of artificial intelligence in marketing, exploring how jobs will evolve with intelligent automation. Key findings from the 2021 State of Marketing AI Report reveal surprising insights about industry adoption and the growing importance of AI education. The hosts discuss the current gaps in understanding AI among marketers and recommend proactive strategies for integrating AI into marketing practices. They emphasize the need for small, actionable steps to navigate career growth in this rapidly changing landscape.
Feb 2, 2021 • 50min
#5. Harry Syed, Exec. Director of Innovation: AI That Could Change Everything
Harry Syed, the Executive Director of Innovation at Subrosa, brings his expertise in AI and marketing to the forefront. He talks about how AI will transform marketing jobs and enhance human connection. Syed shares insights on working with brands like McDonald's, emphasizing the innovative use of data for personalized customer experiences. He also offers valuable tips for marketers to embrace innovation, highlighting the importance of adaptability in a rapidly evolving tech landscape.
Jan 19, 2021 • 43min
#4. David Meerman Scott, Marketing Strategist: Is Facebook Evil?
David Meerman Scott, an international bestselling author and marketing strategist, dives into the ethical dilemmas presented by social media, focusing on Facebook's dual nature. He discusses how AI-driven algorithms impact news consumption and the responsibilities of brands in this landscape. The conversation also touches on the pandemic's effect on connections, the evolving job market due to AI, and the importance of awareness regarding social media's potential harms. Expect insights peppered with humor and a call for responsible digital engagement.
Jan 19, 2021 • 51min
#3. Jeff Coyle, MarketMuse: Can AI Create Content?
Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, dives into how AI is reshaping content creation. He discusses how advancements in natural language generation are revolutionizing content marketing and what that means for journalists and marketers. The conversation touches on MarketMuse's innovations, predictions for the future of content strategy, and the need for professionals to adapt. Additionally, Coyle debates the relevance of degrees in a tech-driven job market and highlights tools that can enhance marketing efficiency.
Jan 19, 2021 • 56min
#2. Christi Olson, Microsoft: Conversational AI
Christi Olson, Head of Search within Microsoft's global media team, shares her extensive digital marketing experience. She dives into the rise of conversational AI, discussing its influence on consumer behavior and marketing strategies. Olson explains the differences between voice search and digital assistants, providing insights on optimizing brands for voice search. She emphasizes the importance of authenticity in marketing and navigating the ethical challenges presented by AI, making a compelling case for continuous learning in this rapidly evolving landscape.
Jan 19, 2021 • 46min
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
Mathew Sweezey, Director of Market Strategy at Salesforce and author of The Context Marketing Revolution, offers expert insights into the evolving landscape of consumer behavior in the age of AI. He explores the concept of the "Post AI Consumer," discussing how AI influences purchasing decisions and connections with technology. Mathew highlights the potential benefits of deep fakes, the emerging trend of shopping on the edge, and practical steps for leveraging AI in career development. Tune in for a fascinating look at marketing's future!
Jan 13, 2021 • 4min
Introducing The Artificial Intelligence Show
Discover how artificial intelligence is reshaping the marketing landscape. Experts share compelling case studies and strategies that reveal both the significant benefits and the challenges of integrating AI into marketing. Get inspired to engage with these transformative tools and learn from innovative applications of AI in real-world scenarios.
