The Artificial Intelligence Show #5. Harry Syed, Exec. Director of Innovation: AI That Could Change Everything
Feb 2, 2021
Harry Syed, the Executive Director of Innovation at Subrosa, brings his expertise in AI and marketing to the forefront. He talks about how AI will transform marketing jobs and enhance human connection. Syed shares insights on working with brands like McDonald's, emphasizing the innovative use of data for personalized customer experiences. He also offers valuable tips for marketers to embrace innovation, highlighting the importance of adaptability in a rapidly evolving tech landscape.
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Innovation Council Inspiration
- Paul Roetzer read a Wired article about Bill Joy's innovation approach.
- Inspired, Roetzer envisioned an innovation council for marketing, similar to Joy's battery breakthrough.
Human Connection
- Harry Syed and Paul Roetzer's meeting stemmed from a colleague's suggestion to connect.
- Syed later connected this to how machines struggle with human connection.
AI's Inevitable Arrival
- Paul Roetzer observed the limited AI talent pool initially focused on other industries.
- He predicted AI's inevitable arrival in marketing, driven by increasing investment and talent migration.