The Artificial Intelligence Show

#7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI

Mar 9, 2021

Maggie Crowley, Director of Product at Drift, and Jordan Esten, GM of Drift AI, dive into the transformative power of AI in marketing and sales. They discuss virtual selling assistants and how AI integration can enhance personalized customer experiences. The duo also emphasizes the importance of diversity in AI development and the ethics surrounding it. With humorous anecdotes from their athletic pasts, they provide actionable tips for companies looking to embrace conversational marketing. Tune in for insights on balancing innovation with customer needs!

37:47

Creator website

Episode guests

Jordan Esten

Maggie Crowley

AI Chapters

Episode notes

Intro

2min

Innovating AI in B2B Sales

20min

AI Integration in Product Development

7min

The Role of Collaboration and Diversity in AI Development

2min

A Playful Exchange on Olympic Aspirations and Technology

2min

Navigating AI Implementation: Degrees, Skills, and Patience for Success

2min

Reflecting on AI Ethics and Continuous Learning

2min

How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on:

Virtual Selling Assistants and how they differ from other chatbots.
What an AI-powered industry means for marketers.
Tips to get started with conversational marketing or advance the process you already have.

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