The Artificial Intelligence Show #7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI
Mar 9, 2021
Maggie Crowley, Director of Product at Drift, and Jordan Esten, GM of Drift AI, dive into the transformative power of AI in marketing and sales. They discuss virtual selling assistants and how AI integration can enhance personalized customer experiences. The duo also emphasizes the importance of diversity in AI development and the ethics surrounding it. With humorous anecdotes from their athletic pasts, they provide actionable tips for companies looking to embrace conversational marketing. Tune in for insights on balancing innovation with customer needs!
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Maggie's Drift Journey
- Maggie Crowley joined Drift before their AI product existed.
- She worked on buyer-centric B2B buying processes and integrated AI through an acquisition.
Jordan's Drift Journey
- Jordan Esten followed Drift for years, admiring their brand and approach to problem-solving.
- His GM role connects product, sales, customer success, and AI design teams.
Drift AI's Strategic Role
- Drift AI is designed to become Drift's biggest product and platform driver.
- For now, it's a separate business unit to facilitate focused growth.