Maggie Crowley, Director of Product at Drift, and Jordan Esten, GM of Drift AI, dive into the transformative power of AI in marketing and sales. They discuss virtual selling assistants and how AI integration can enhance personalized customer experiences. The duo also emphasizes the importance of diversity in AI development and the ethics surrounding it. With humorous anecdotes from their athletic pasts, they provide actionable tips for companies looking to embrace conversational marketing. Tune in for insights on balancing innovation with customer needs!
