How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on:

• Virtual Selling Assistants and how they differ from other chatbots.
• What an AI-powered industry means for marketers.
• Tips to get started with conversational marketing or advance the process you already have.