#7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI
The Artificial Intelligence Show
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Innovating AI in B2B Sales
This chapter explores the career journeys of an Olympic athlete and a voting technology leader as they transition into AI roles at Drift, a B2B SaaS company. They discuss the transformative impact of AI on marketing and sales software, emphasizing collaboration and strategic implementation to enhance customer experiences. The chapter also highlights the importance of human involvement in training AI systems to create effective, personalized interactions.
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