The Artificial Intelligence Show
#3. Jeff Coyle, MarketMuse: Can AI Create Content?
Jan 19, 2021
Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, dives into how AI is reshaping content creation. He discusses how advancements in natural language generation are revolutionizing content marketing and what that means for journalists and marketers. The conversation touches on MarketMuse's innovations, predictions for the future of content strategy, and the need for professionals to adapt. Additionally, Coyle debates the relevance of degrees in a tech-driven job market and highlights tools that can enhance marketing efficiency.
50:53
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Quick takeaways
- AI can level up content marketing by providing data-driven insights and generating comprehensive content drafts.
- Advancements in natural language generation have transformed content creation, with AI tools like GPT-3 offering new possibilities.
Deep dives
AI's Impact on Content Marketing
One of the burning questions in content marketing is whether AI can create content. Advances in natural language generation have transformed marketing. Market Muse, an AI-enabled content intelligence solution, uses data-driven insights and AI to inform content planning. They provide a single source of truth with content briefs and can generate content drafts based on specific requirements. The goal is to accelerate content creation and enable marketers to publish comprehensive and high-quality content. AI tools like Google Smart Composer, grammar checkers, and computer vision solutions are already being used in various content-related tasks.
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