The Artificial Intelligence Show #3. Jeff Coyle, MarketMuse: Can AI Create Content?
Jan 19, 2021
Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, dives into how AI is reshaping content creation. He discusses how advancements in natural language generation are revolutionizing content marketing and what that means for journalists and marketers. The conversation touches on MarketMuse's innovations, predictions for the future of content strategy, and the need for professionals to adapt. Additionally, Coyle debates the relevance of degrees in a tech-driven job market and highlights tools that can enhance marketing efficiency.
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Inspiration from Heliograph
- Jeff Coyle was inspired by a presentation about the Washington Post's Heliograph at the Intelligent Content Conference.
- Heliograph's ability to cover all Olympic events, including a nuance about two bronze medals in Judo, sparked an idea for MarketMuse.
AI Content Generation in 2015
- In 2015, AI could generate content from structured data but not original ideas.
- Tools like Automated Insights were used for templated content, but free-form generation wasn't feasible.
NLG's Importance Today
- AI can now generate content from ideas, unlike in 2015.
- Marketers should consider NLG seriously.