The Artificial Intelligence Show #2. Christi Olson, Microsoft: Conversational AI
Jan 19, 2021
Christi Olson, Head of Search within Microsoft's global media team, shares her extensive digital marketing experience. She dives into the rise of conversational AI, discussing its influence on consumer behavior and marketing strategies. Olson explains the differences between voice search and digital assistants, providing insights on optimizing brands for voice search. She emphasizes the importance of authenticity in marketing and navigating the ethical challenges presented by AI, making a compelling case for continuous learning in this rapidly evolving landscape.
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AI in Marketing Is New
- AI's use in marketing is still new, so marketers shouldn't feel behind.
- Marketers must understand AI's possibilities and find smarter tools.
Gradual AI Adoption
- Don't expect to instantly automate everything with AI.
- Adopt AI gradually, focusing on specific tasks and use cases.
Spectrum of Conversational AI
- Conversational AI includes various applications from basic to sophisticated.
- Chatbots and phone trees represent simpler forms, while digital assistants like Siri and Alexa are more complex.