#2. Christi Olson, Microsoft: Conversational AI
The Artificial Intelligence Show
00:00
The Rise of AI in Search and Marketing
This chapter explores the transformation of artificial intelligence and machine learning in search engines, particularly with the launch of Bing in 2009. It addresses the move from manual algorithms to AI-driven techniques, emphasizing the evolving role of marketers in utilizing these technologies effectively. The discussion also covers the growth of conversational AI, showcasing its applications in user engagement and efficiency in both personal and professional settings.
Play episode from 03:40
Transcript
