Christi Olson

Christi Olson, Head of Search within Microsoft's global media team, shares her extensive digital marketing experience. She dives into the rise of conversational AI, discussing its influence on consumer behavior and marketing strategies. Olson explains the differences between voice search and digital assistants, providing insights on optimizing brands for voice search. She emphasizes the importance of authenticity in marketing and navigating the ethical challenges presented by AI, making a compelling case for continuous learning in this rapidly evolving landscape.