The Artificial Intelligence Show #6: Special Edition: The 2021 State of Marketing AI Report
Feb 9, 2021
The podcast dives into the transformative potential of artificial intelligence in marketing, exploring how jobs will evolve with intelligent automation. Key findings from the 2021 State of Marketing AI Report reveal surprising insights about industry adoption and the growing importance of AI education. The hosts discuss the current gaps in understanding AI among marketers and recommend proactive strategies for integrating AI into marketing practices. They emphasize the need for small, actionable steps to navigate career growth in this rapidly changing landscape.
AI Snips
Chapters
Books
Transcript
Episode notes
Slow AI Adoption
- Marketers recognize AI's transformative potential but adoption remains slow.
- Most marketers haven't significantly automated tasks, yet predict substantial automation within five years.
Job Evolution
- Marketers predict significant intelligent automation of tasks within five years.
- This implies a need for upskilling and adapting to new roles as AI takes over existing tasks.
Stages of AI Transformation
- Most marketers are in the early stages (researching, understanding) of AI adoption.
- A significant portion are piloting AI projects, indicating growing experimentation.
