#7154
Mentioned in 3 episodes
The marketing performance blueprint
Book • 2014
The Marketing Performance Blueprint provides strategies and technologies to help marketers bridge gaps in talent, technology, and strategy.
It focuses on building performance-driven organizations that effectively measure marketing performance and deliver real business results.
The book offers a roadmap for marketers to adapt to the rapidly evolving marketing environment by leveraging the right tools and talent.
It focuses on building performance-driven organizations that effectively measure marketing performance and deliver real business results.
The book offers a roadmap for marketers to adapt to the rapidly evolving marketing environment by leveraging the right tools and talent.
Mentioned by
Mentioned in 3 episodes
Mentioned by Paul Roetzer as a book where he theorized about building a marketing intelligence engine.
167 snips
#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating
Mentioned by Paul Roetzer as a book focusing on talent, tech, and strategy, with a section dedicated to AI in marketing.
23 snips
#113: OpenAI’s Upcoming “Strawberry” Launch and $100B Valuation, SB-1047 Passes, Oprah Gets Into AI & Viggle Scrapes YouTube Videos
Mentioned by Paul Roetzer as his second book, written in 2014, which included a section on AI and the concept of an intelligence engine.
15 snips
#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All
Mentioned by Paul Roetzer as the book where he and 
Mike Kaput started theorizing about the possibilities of AI in marketing.
Mike Kaput started theorizing about the possibilities of AI in marketing.
#6: Special Edition: The 2021 State of Marketing AI Report
