#10088

Mentioned in 3 episodes

The marketing performance blueprint

Book • 2014

The Marketing Performance Blueprint provides strategies and technologies to help marketers bridge gaps in talent, technology, and strategy.

It focuses on building performance-driven organizations that effectively measure marketing performance and deliver real business results.

The book offers a roadmap for marketers to adapt to the rapidly evolving marketing environment by leveraging the right tools and talent.

Mentioned by

Mentioned in 3 episodes

Mentioned by

Paul Roetzer

as a book where he theorized about building a marketing intelligence engine.

#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating

Mentioned by

Paul Roetzer

as a book focusing on talent, tech, and strategy, with a section dedicated to AI in marketing.

#113: OpenAI’s Upcoming “Strawberry” Launch and $100B Valuation, SB-1047 Passes, Oprah Gets Into AI & Viggle Scrapes YouTube Videos

Mentioned by

Paul Roetzer

as his second book, written in 2014, which included a section on AI and the concept of an intelligence engine.

#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All

Mentioned by

Paul Roetzer

as the book where he and

Mike Kaput

started theorizing about the possibilities of AI in marketing.

#6: Special Edition: The 2021 State of Marketing AI Report

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