The Marketing Performance Blueprint provides strategies and technologies to help marketers bridge gaps in talent, technology, and strategy. It focuses on building performance-driven organizations that effectively measure marketing performance and deliver real business results. The book offers a roadmap for marketers to adapt to the rapidly evolving marketing environment by leveraging the right tools and talent.
In 'Genius Makers,' Cade Metz provides an inside story of how AI evolved from a fringe enthusiasm to a transformative technology. The book chronicles the lives of mavericks, eccentrics, and geniuses, particularly Geoffrey Hinton, who played a critical role in developing deep learning. Metz explains the technology in an accessible way, highlighting the industrial and academic rivalries, and the vast fortunes and intense conflicts that arose as AI became big business. The book also explores the future implications of AI on human society, including issues of privacy, security, bias, and prejudice.
This book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity. The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations. It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.
The future of AI is arriving faster than most are ready for.
In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think.
Access the show notes and show links here
Timestamps:
00:01:08 — Origins of the Series
00:11:17 — The Pursuit of AGI
00:14:51 — What is AGI?
00:22:15 — What’s Beyond AGI? Artificial Superintelligence
00:32:20 — Setting the Stage for AGI and Beyond
00:40:54 — The AI Timeline v2
00:51:25 — LLM Advancements (2025)
00:59:26 — Multimodal AI Explosion (2025 - 2026)
01:03:53 — AI Agents Explosion (2025 - 2027)
01:10:46 — Robotics Explosion (2026 - 2030)
01:14:50 — AGI Emergence (2027 - 2030)
01:17:56 — What’s Changed?
01:21:10 — What Accelerates AI Progress?
01:24:53 — What Slows AI Progress?
01:31:06 — How Can You Prepare?
01:38:49 — What’s Next for the Series?
01:40:17 — Closing Thoughts
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